OUR STORY
We started in experiences.
We built something bigger.
Meet the Founder
I've always believed the best experiences do more than bring people together.
They create deeper connections, open doors, and move people forward.
When I started Adelska, it wasn't an event company. It was a technology platform built around extraordinary, hard-to-access experiences. The idea was simple: create something people couldn't find anywhere else and give them a reason to connect in a meaningful way.
Then COVID happened, and nearly overnight, the business I'd built disappeared. But the relationships didn't.
A handful of C-suite clients who knew me for my creativity reached out with a challenge: could I help their teams connect when no one could be in the same room? So I figured it out.
I created virtual experiences paired with thoughtfully curated boxes that gave people something to see, do, and keep. It wasn't about putting another meeting on a screen. It was about making people feel connected when the world felt anything but.
When the world opened back up, I saw an opportunity to build something bigger. I started producing festivals and expanded into corporate events. Along the way, I noticed the same problem everywhere: too many teams, too many handoffs, and too many great ideas getting lost between strategy and execution. I knew there was a better way.
I built Adelska to be the partner I wished more organizations had:
one team bringing strategy, creativity, marketing, planning, and execution together.
Today, what excites me most isn't just creating something incredible. It's understanding why we're creating it, what success looks like, and how each experience can build on the last.
I'm proud of what we've built, but even more proud of the team behind it. They're smart, creative, and deeply invested in our clients' success. We challenge each other, hold ourselves to a high standard, and have a lot of fun along the way.
Gretchen Bartek
Founder & CEO, Adelska
The Team
Experienced, hands-on, and directly involved in every engagement.
Our Values
Every person on our team is held to the same standards, not just internally, but in every room we're in with a client, vendor, or partner.
We take responsibility for outcomes, not just tasks, and we come to you with recommendations, not just problems.
Own It
We believe the best idea wins, great work is a team effort, and being humble, kind, and willing to jump in matters.
Better Together
We do thoughtful, complete work we’re proud to put our name on, because the details are what turn good into exceptional.
Care About the Details
We build trust by following through, communicating early, and making sure that when we own something, it gets handled.
Do What You Say
We build genuine relationships, treat people with respect, and show up in a way that makes people want to work with us again.
Build Real Relationships
We stay calm through change, find solutions to challenges, and look for ways to make every engagement better.
Make It Better
