The Aurora Highlands – Grand Opening
Bringing a new community to life with a festival atmosphere
Attendees:
1,500+
Duration:
Single-day
Event Type:
Community grand opening
Location:
Aurora, Colorado
Challenge
The Aurora Highlands, a large-scale residential development, needed more than a ribbon-cutting ceremony. The team wanted a grand opening that would raise awareness of the neighborhood, highlight its amenities, and build excitement among prospective buyers, schools, and community partners. The challenge was to create an event that would match the scale of the development and set the tone for future community engagement.
Strategy
With the vision and goals clearly defined by The Aurora Highlands team, Adelska was brought in to translate that vision into reality. We designed a festival-style celebration that was both family-friendly and aspirational, showcasing the development as a vibrant, welcoming community and positioning the grand opening as a signature moment in its story.
Execution
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Produced a festival atmosphere with rotating live music to highlight the new stage
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Coordinated interactive activities that engaged families and schools
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Managed staging, entertainment, vendor logistics, and on-site flow to ensure a smooth, engaging experience
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Oversaw every detail of production so the client team could focus on guests and partners
Results
The grand opening drew more than 1,500 attendees and quickly became a community-defining moment. The success of the event was further validated when it was awarded Best Marketing Event 2023 by the Home Builders Association, solidifying both the development’s appeal and the execution’s impact.
