FRONTSTEPS –
FRONTSTEPS FORWARD
Launching a SaaS user conference that set a new industry standard
Attendees:
Industry professionals
(first-year user base)
Duration:
Three day
Event Type:
SaaS user conference
Location:
Vail, Colorado
Challenge
FRONTSTEPS, a SaaS company serving the community management industry, was preparing to host its first-ever user conference. The stakes were high: the event needed to go beyond logistics by establishing a strong brand identity, differentiating itself in a crowded competitive space, and delivering an experience that would make attendees associate FRONTSTEPS with leadership and innovation.
Strategy
Adelska developed a comprehensive event strategy that extended well past operations. We performed a competitor analysis to ensure positioning that would set FRONTSTEPS Forward apart, then built a cohesive brand identity around the conference. The approach focused on weaving together education, engagement, and branding to create a lasting impression of FRONTSTEPS as the industry leader.
Execution
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Designed the event brand and built the website
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Drove ticket sales and executed a targeted marketing campaign
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Curated session topics, coached speakers, and developed a balanced agenda
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Managed stage design, attendee engagement strategies, and on-the-ground logistics to ensure a premium experience
Results
The inaugural conference earned an 83 NPS score, an outstanding achievement for a first-year event. The success led to an ongoing partnership, with Adelska continuing to support FRONTSTEPS across its flagship annual conference, leadership summits, and logistics for key industry events.
